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The development of the Bachelor's program focuses on "literary  application", aiming at the ability of students to invest in cultural industries. In the curriculum planning, for the subjects, whether it is poetry, lyrics, Chinese opera, novels or drama, the focus is to allow students to learn the materials of Chinese literature, applied to life and workplace, to write creative works. Train students to become a creative "creative industry" professionals and help students to establish relationships with the industry early in order to seek employment or advanced studies.